SEO: Content, Onpage, Usability, and Mobile

One of the most interesting aspects of web design is something that is usually hand it off to be outsourced: SEO. SEO, short for search engine optimization, is the practice of doing things to your website so that it can rank highly in the search engines for particular keywords.


There are various things you can do to properly optimize your website. One of the best things to do with have great content. Having good content means that it will get shared among a lot of people and that will help your ranking tremendously. SEO is not just about what you do to your website, but how people interact with what is on your website. Having lots of images and video is useful because that’s what people like to share people. Videos can be shared on YouTube. Pictures can be shared on image sharing websites like Imgur, Flickr, or Pinterest. Once you have the good content in place so you can go ahead and start to do your on-page SEO.

On Page SEO

The one thing that you want to get first correctly is the title. The title of your page or blog post is very important as it tells what you are page is about. Another thing that is very important for your on-page optimization is the URL. The URL also tells what that particular page is about. The third most important thing for on-page SEO is the keyword appearing in your content. You want to have the keyword appear in your content, but not too much. You don’t want to do keyword stuffing. Putting keywords a bunch of times in your content unnaturally will likely get you penalized. Also, you are making it unpleasant for the user. The user is very important when it comes to SEO. If your website is difficult to use or read then it will harm your websites’ rankings.


Usability is Key

The search engines are favoring usability more and more. If you think about it, the whole point of having a search engine and so the people can use your website properly. Whether they want to watch a video, read your blog post, or anything else, they need to be able to do it without too much difficulty. Check out and example here:

Mobile SEO

Because usability is so important, Google has recently updated its algorithms so that mobile-friendly sites are ranked higher. This makes perfect sense as there are many people who are now accessing Google and website through their mobile devices.

If a website isn’t mobile-friendly, then it is very difficult to use and that interferes with the user experience. The search engines top priority is to give people the best user experience. The search engine that does that will have the best results and have the most people using it.

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This is why Google is the most popular search engine. They have the most advanced search algorithm that filters out drunk and give people what they want. They were alive a lot on how the user interacts with the content and social signals.

Search Engine Optimization and Dartcomedia

While web design is our bread and butter, setting up a site with good search engine optimization, also called SEO, will help with visibility. When someone googles your company name you want to be sure that you are one of the top results. Otherwise, people looking for you might go to your competitor instead! People in Tampa, FL are searching every day for your local business so make sure they can find you.


SEO for your website is very important because it tells the search engines what you website is about. This is how they know what keywords to show your site for. Here are some ways to use SEO to show the search engines what you site is about.


The title of your page is a really important factor for optimizing your site. It is one of the main indicators as to what that particular page is about. Each page on your website can have it’s own title. Another reason your title is important for SEO is because it is what shows up in the search results. When you search something, the results that come up always show your title, url, and description. The link that you actually click is the title, so you want to make sure it clearly tells searchers what you site is about and is compelling enough to make them want to click to learn more about you.


Each page of your website can have its own URL. The url, like the title, is another way of letting people (and Bing/Yahoo) know what that particular page is about. Many people make their url similar to their title tag, just with hyphens to separate each word.

search engine optimization


The meta description of your page is a brief description of your page that also shows up in the search results page. While you can make your description as long as you want, only 156 characters (including spaces) with actually show up in the results. You can use SEO tools to optimize this aspect of your meta data. Anything after that will be cut off, so make sure you use this space wisely. It is your chance to let people know a little more detail about what that page is about so they can make the decision to click it or not.


Another important factor of your SEO is to make sure you have good, compelling content. Your content should be interesting enough so that people will share it and link back to it as this helps the search engines know that people like your article and you write good, interesting material. Also, people will find your content naturally through their friends and give you more visitors to your site.

cloud of seo terms with good content

SEO Done Right

If you would like to have proper SEO implemented on your web site, you can contact us today. Our Tampa SEO firm will prepare a specialized quote for you. Every site is different, so depending on the current condition of your site and other factors, there can be a great variance of the amount of work that needs to be done. So, feel free to check out his YouTube SEO channel, or fill out our form with no obligation and let us show you how we can help with your search engine marketing.