While web design is our bread and butter, setting up a site with good search engine optimization, also called SEO, will help with visibility. When someone googles your company name you want to be sure that you are one of the top results. Otherwise, people looking for you might go to your competitor instead! People in Tampa, FL are searching every day for your local business so make sure they can find you.
SEO for your website is very important because it tells the search engines what you website is about. This is how they know what keywords to show your site for. Here are some ways to use SEO to show the search engines what you site is about.
The title of your page is a really important factor for optimizing your site. It is one of the main indicators as to what that particular page is about. Each page on your website can have it’s own title. Another reason your title is important for SEO is because it is what shows up in the search results. When you search something, the results that come up always show your title, url, and description. The link that you actually click is the title, so you want to make sure it clearly tells searchers what you site is about and is compelling enough to make them want to click to learn more about you.
Each page of your website can have its own URL. The url, like the title, is another way of letting people (and Bing/Yahoo) know what that particular page is about. Many people make their url similar to their title tag, just with hyphens to separate each word. http://helmuthampton.com/
The meta description of your page is a brief description of your page that also shows up in the search results page. While you can make your description as long as you want, only 156 characters (including spaces) with actually show up in the results. You can use SEO tools to optimize this aspect of your meta data. Anything after that will be cut off, so make sure you use this space wisely. It is your chance to let people know a little more detail about what that page is about so they can make the decision to click it or not.
Another important factor of your SEO is to make sure you have good, compelling content. Your content should be interesting enough so that people will share it and link back to it as this helps the search engines know that people like your article and you write good, interesting material. Also, people will find your content naturally through their friends and give you more visitors to your site.
SEO Done Right
If you would like to have proper SEO implemented on your web site, you can contact us today. Our Tampa SEO firm will prepare a specialized quote for you. Every site is different, so depending on the current condition of your site and other factors, there can be a great variance of the amount of work that needs to be done. So, feel free to check out his YouTube SEO channel, or fill out our form with no obligation and let us show you how we can help with your search engine marketing.